Scott Robertson – Instructor

Scott Robertson has 30+ years of public relations and marketing communications experience with a wide range of consumer and business-to-business organizations including: the National Association of Music Merchants (NAMM), the NAMM Foundation, Hewlett Packard, Global Village Communications, Nextel Communications, Warner Music Group and the WG4 DVD-Audio Working Group, The DVD+RW Alliance (including HP, Dell, Philips, Sony, Ricoh, Mitsubishi Chemical and Yamaha) SyQuest Technologies, WorldGate Communications, Cox Communications, Cotelligent, Inc.,, Dazzle Multimedia, QSound Labs and Some of his music/tech clients include: Taylor Guitars, BandLab Technologies, Fusion Guitars, VocoPro, the MIDI Manufacturers Assoc and ChordBuddy.
Prior to founding Robertson Communications (RobertsonComm) in 2012, he most recently held the position of director of marketing & communications/PR for NAMM. During his 10+ years at NAMM, Robertson is credited with restructuring and strengthening the organization’s branding and member communications, launching its successful national Wanna Play? public awareness/service campaign and helping the 501(c)(6) not-for-profit break its all-time NAMM trade show sales and attendance records in the international music products industry.
Before NAMM, Robertson led and grew Copithorne & Bellows/Porter Novelli Orange County office, taking it from a handful of staff and less than $500,000 in revenues to 28 staff and more than $4 million annual revenues in less than three years!
Robertson is an accredited (APR), active member of the Public Relations Society of America (PRSA) and holds a master of science in corporate communications degree from Lindenwood University as well as a bachelor of journalism degree from the University of Missouri-Columbia School of Journalism. (GO TIGERS!!). Robertson hosts the award-winning podcast May the Best Brand Win on Entertalk Media.