Tom Coughlin, President, Coughlin Associates is a digital storage analyst and business and technology consultant. He has over 39 years in the data storage industry with engineering and management positions at several companies. Coughlin Associates consults, publishes books and market and technology reports (including The Media and Entertainment Storage Report and an Emerging Memory Report), and puts on digital storage-oriented events. He is a regular storage and memory contributor for forbes.com and M&E organization websites. He is an IEEE Fellow, Past-President of IEEE-USA and is active with SNIA and SMPTE. For more information on Tom Coughlin and his publications and activities go to www.tomcoughlin.com.