Marketing is everywhere. Some of it is good, some is really bad—and the rest is just average at best. The problem is trust. 9 out of 10 people do not completely trust what marketers say—and that’s because many marketers lie or exaggerate about their products and services. So where can a brand, company or product earn trust? Public relations. Understanding modern public relations is key for any serious business in 2020. PR pros have a big job today managing all aspects of a company’s paid, earned, shared and owned media in order to build trust and increase sales. In this course, you will learn all about modern PR and you’ll take away valuable tips and techniques to help you earn brand trust through effective public relations.